Passive and Active Consumption

Passive and Active Audiences 

Passive audience usually fall under a sort of brainwash when it comes to the different types of media. Usually believing everything they read or get shown, the audience don't question it and take it as it is. This is where the difference between passive and active come into play. A active audience member, usually questions the things they see and don' get effected by what they see. Usually, the active audience focuses on trying to confirm something mainly news related.

Relations to media
- News
- Protests

Positives
The positive sides to this theory would be the overall impact of hearing the possibility of two different arguments and understandings of what is going on when there is at least a passive and active audience there. When viewing the media you usually only get one of the two and that usually is passive.

Criticisms
The theory itself is very one sided in that, it strive to present the media to only listen one side of the argument and this can cause up roar in what people read. For example, the presidential election. The different presidential candidates had there own different audiences. From my point of view, i would say that, Donald's audience was a very active audience but passive in-terms of swallowing the message of what Donald will bring to america. Active in a way that they will go to rallies to support there campaigns.