Reception theory

Reception Theory 

The theory suggests that there are 3 different categories people fall under when reviewing social media. The categories are, Dominant, this theory is when the audience completely agree with what is being said on screen. Oppositionist, is when the audience member or party has a negative response disagreeing with what is being said. Negotiated, is when the audience member or party has response which is positive and negative response and they agree and disagree with what is being said.

The theory itself can be related to films. The response can be show through the different point of views in terms of the way we watch and enjoy different films. The theory can relate to how we enjoy films and whether they like or dislike the movie.

Relation to media

-          The news- the news itself can have different views upon it as we all interpret things different and make our own conclusion based upon facts that the news portrays

-          Facebook- Facebook shares a wide range of information relating it to a wide range of different subject matter. It is the way that we respond to it that can infer what we believe to be correct and false.

Pros

The theory can be used in a wide range of different media steaming from news to twitter, the theory can help to support with what we agree with to disagree with.  With modern day technology, the theory can come into play with how many people look at it on the internet and how many shares it on the internet, through the different social media.

Criticisms

The theory can be one sided if the wrong information was given to the different social media and the new in general. Can be displayed negatively if most information is given negatively showing only the one side of people’s views.


Look to Bowling for columbine for example.